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Career Advancement Programme in Ad Performance Analysis for E-commerce

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Career Advancement Programme in Ad Performance Analysis for E-commerce This professional certificate course addresses the critical industry demand for data-driven marketing experts. Comprising ten comprehensive units, it equips learners with essential skills in ad performance analysis, crucial for optimizing e-commerce strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

As digital advertising budgets grow, businesses urgently need professionals who can interpret complex data to maximize return on investment. This program bridges the gap between theoretical knowledge and practical application, enabling participants to master key performance indicators, attribution modeling, and campaign optimization. By completing this curriculum, learners gain the competitive edge necessary for career advancement, transitioning into high-value roles that drive measurable business growth and strategic decision-making in the dynamic e-commerce landscape.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Foundations of E-commerce Analytics
  • Setting Up Conversion Tracking
  • Understanding Key Performance Indicators
  • Data Collection and Management
  • Advanced Ad Performance Analysis
  • Attribution Models and Multi-Touch Analysis
  • Customer Acquisition Cost Optimization
  • Return on Ad Spend Strategies
  • A/B Testing and Experimentation
  • Reporting and Strategic Recommendations

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Ad Performance Analysis is a high-demand skill set in the UK e-commerce sector.

As businesses shift towards data-driven marketing strategies, professionals who can interpret ad spend, conversion rates, and ROI are increasingly valued.

This career path visualizes the typical progression and role distribution for graduates of this programme within the UK market.

Career Progression Overview The following list outlines the primary roles accessible upon completion of the 10-unit programme, along with their approximate representation in the current UK job market for this specialization: Junior Ad Performance Analyst (35%) - Entry-level role focusing on data collection, basic reporting, and monitoring campaign metrics across platforms like Google Ads and Meta.

Digital Marketing Specialist (25%) - Mid-level role involving campaign optimization, A/B testing, and cross-channel strategy development to improve ROI.

Senior Performance Marketing Manager (22%) - Strategic role managing larger budgets, leading small teams, and aligning ad performance with broader business objectives.

E-commerce Data Analyst (18%) - Specialized role focusing on deeper data insights, customer journey analysis, and integrating ad performance data with sales and inventory systems.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Data Analysis Ad Optimization Performance Metrics E-commerce Strategy

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ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

์ฒญ๊ตฌ์„œ๋กœ ๊ฒฐ์ œ

๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN AD PERFORMANCE ANALYSIS FOR E-COMMERCE
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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