Certificate Programme in Customer Journey Mapping for Social Media

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The Certificate Programme in Customer Journey Mapping for Social Media is a vital credential for modern digital professionals. Spanning ten comprehensive units, this course addresses the critical industry demand for data-driven engagement strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

It equips learners with essential skills to visualize and optimize user interactions across social platforms. By mastering journey mapping, participants gain the ability to identify pain points, enhance customer experience, and drive measurable business growth. This specialized training significantly boosts career advancement opportunities, enabling professionals to bridge the gap between marketing tactics and user-centric design. As organizations prioritize personalized social media experiences, this certification ensures graduates remain competitive and indispensable in the evolving digital landscape.

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Foundations of Customer Experience and Social Media
  • Defining Personas and Audience Segmentation
  • Mapping the Social Media Customer Journey
  • Identifying Touchpoints and Channels
  • Analyzing Pain Points and Friction
  • Designing Moments of Truth
  • Integrating Social Listening Tools
  • Creating Omnichannel Consistency
  • Measuring Success with KPIs and Analytics
  • Optimizing and Iterating Journey Maps

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Graduates of the Certificate Programme in Customer Journey Mapping for Social Media typically progress into specialized roles that bridge marketing, user experience, and strategic planning.

Customer Experience Manager (30%): Overseeing end-to-end customer interactions and optimizing touchpoints across digital platforms.

Social Media Strategist (25%): Designing data-driven social campaigns aligned with mapped customer journeys.

Digital Marketing Manager (20%): Leading integrated marketing efforts with a focus on customer retention and acquisition metrics.

UX Researcher (15%): Conducting qualitative and quantitative research to inform journey map improvements.

Brand Manager (10%): Ensuring brand consistency and emotional resonance at each stage of the customer journey.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Journey Mapping Social Media

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

๊ฐ€์žฅ ์ธ๊ธฐ
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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN CUSTOMER JOURNEY MAPPING FOR SOCIAL MEDIA
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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